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Book excerpt available on WiWo Management Blog

The WirtschaftsWoche Management Blog has published an excerpt from the Yearbook of Market Entry Advisory – Communication in International Business.

WiWo Management Blog

Book Recommendation: Rule of Law in China

The new book of China law expert Prof. Dr. iur. Katrin Blasek has been released under the title Rule of Law in China: A Comparative Approach (SpringerBriefs in Law).

In her book Prof. Blasek compares the “Rule of Law with Chinese characteristics” with the Western understanding of Rule of Law as it is constantly called for by politicians, entrepreneurs and NGOs.

Katrin Blasek is Professor for Commercial Law, Intellectual Property Law, Chinese Law at the Technical University of Applied Sciences Wildau and contributed to the Yearbook of Market Entry Advisory 2014.

Book Recommendation: Business Relationship Management and Marketing

imageRecently, the international version of the definite book Geschäftsbeziehungsmanagement (Business Relationship Management and Marketing) edited by Prof. Michael Kleinaltenkamp (Free University Berlin) and colleagues has been released. The English version contains a new chapter on the management of European-Chinese business relationships authored by Alexander Tirpitz and Miaomiao Zhu, since the book serves as the official text book of Free Unviersity’s China-Europe Executive Master of Business Marketing.

In their contributed chapter Tirpitz and Zhu point out how companies can create successful European-Chinese business relationships by means of HR and organizational development measures.

The book can be purchased via Amazon or other book stores.

Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger (Eds.) (2015): Business Relationship Management and Marketing – Mastering Business Markets. Heidelberg et al.: Springer.


Workshop Series “International Business Development” for Professional Service Firms

MEAM_Seminar_BusinessDevelopment_2015_Seite_1The editors of the Yearbook of Market Entry Advisory, René R. Schleus und Alexander Tirpitz, will be the instructors of a Germany-wide workshop series on “International Business Development” for lawyers, tax accountants and auditors taking place in 2015. At seven venues, Schleus and Tirpitz will share their expert knowledge and experiences and support the participants in working out individual international strategies.

Further information concerning the seminar contents and the registration procedure are provided in the following PDF document (German).

Download (PDF, 1.75MB)

Yearbook of Market Entry Advisory 2014 published

The Yearbook of Market Entry Advisory 2014 edited by Alexander Tirpitz and René R. Schleus has been published and is now available on the market.

The Yearbook of Market Entry Advisory 2014 provides unique and comprehenisve insights into the market entries and and the development of companies in geopraphically new markets. Focus of this year’s issue are market entries of Asian and Eastern European companies in Germany as well as the market entries of European companies in Eastern Europe and Asia.

More than twenty well-respected researchers, consultants and entrepreneurs contributet latest research findings, case studies and practical experiences deriving from the fields of Strategy, Marketing & Communication, M&A, Business Relationship Management, Tax & Leagl and Human Resources.

Morover, the Yearbook exclusively contains the results of the Market Entry Advisory Monitor 2013 – a study conducted by the German Center for Market Entry (GCME) and SMF Schleus Marktforschung. With a so far unique approach the study analyzed experiences, requirements and needs of Multinational Enterprises (MNE) and provides invaluable findings concerning their collaboration and satisfaction with law firms, tax accountants and managment consultants.

In consequence, the target readership of the Yearbook are MNEs and companies currently going international as well as law firms, consultants and foreign investment promotion agencies, but also scholars and students in the field of International Business.


The Yearbook of Market Entry Advisory 2014 can be purchased directly from the publisher’s website.

Beratung als kritischer Erfolgsfaktor der Internationalisierung: Studienergebnisse des Market Entry Advisory Monitor 2013

Perspektiven der Internationalisierungsberatung: Podiumsdiskussion