Tag Archives: International Business Development

Book Recommendation: Business Relationship Management and Marketing

imageRecently, the international version of the definite book Geschäftsbeziehungsmanagement (Business Relationship Management and Marketing) edited by Prof. Michael Kleinaltenkamp (Free University Berlin) and colleagues has been released. The English version contains a new chapter on the management of European-Chinese business relationships authored by Alexander Tirpitz and Miaomiao Zhu, since the book serves as the official text book of Free Unviersity’s China-Europe Executive Master of Business Marketing.

In their contributed chapter Tirpitz and Zhu point out how companies can create successful European-Chinese business relationships by means of HR and organizational development measures.

The book can be purchased via Amazon or other book stores.

Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger (Eds.) (2015): Business Relationship Management and Marketing – Mastering Business Markets. Heidelberg et al.: Springer.


Workshop Series “International Business Development” for Professional Service Firms

MEAM_Seminar_BusinessDevelopment_2015_Seite_1The editors of the Yearbook of Market Entry Advisory, René R. Schleus und Alexander Tirpitz, will be the instructors of a Germany-wide workshop series on “International Business Development” for lawyers, tax accountants and auditors taking place in 2015. At seven venues, Schleus and Tirpitz will share their expert knowledge and experiences and support the participants in working out individual international strategies.

Further information concerning the seminar contents and the registration procedure are provided in the following PDF document (German).

Download (PDF, 1.75MB)